According to reports, Amazon is using artificial intelligence technology to summarize product reviews. They summarized thousands of comments into a few sentences that best reflect consumers’ feelings about using the product. Currently, this feature is still being tested by adding a text box above each comment, which includes comprehensive comments based on consumers who have purchased the product. It is speculated that this comprehensive review will consider all the evaluations given by consumers who have purchased this product to determine the advantages and disadvantages of the product. Before announcing this feature, Amazon’s product reviews were divided by star rating. This iteration of the latest technology will be more conducive to consumers’ identification and purchase.
Although it is easy to generate summary comments using artificial intelligence, it is also necessary to consider whether it can cover all the opinions expressed in the comments and how to identify and handle false comments to avoid confusing false comments with real ones. The main purpose of this technology is to improve consumers’ shopping experience. Although Amazon has not yet released detailed information about this feature, according to their recruitment information, they hope that consumers can find suitable products through interactive dialogue experiences, compare them through comments, and ultimately obtain products that meet their needs. It is reported that Google is also researching similar features and is currently in the testing stage. They are all committed to building a similar future shopping environment, allowing shoppers to obtain the desired results faster through fewer searches and enjoy a better shopping experience.
Post time: Jun-14-2023